Industry: Hospitality, Food & Beverage

If you’ve been to Austin and know your coffee, you know Desnudo. A specialty coffee company that sources high-quality beans from small, independent farms, Desnudo has taken Austin by storm—or really, by truck. With a line around the block and plans to expand beyond their original coffee trailer, they were quickly outgrowing their makeshift brand. We worked closely with the Desnudo founders to create a new system that could support their rapidly expanding business across a direct-to-consumer coffee delivery, wholesale, social media, packaging, and print—all to tell the story of the farms they source from and their vision to change the world, one cup at a time.

Brand Strategy, Visual Identity, Art Direction

Jessica Strelioff, Brandon Souba, Gina Rosas Moncada, Danielle LaRoy, The Desnudo Team