Flipping recipe finding on its head. App that reduces food waste

Role: → Creative Director / Product Designer

Project: → Startup, iOS App

Outcomes: → Product Design, Product Strategy, Prototyping

In this complete 0 to 1 project I assumed the roles of Creative Director and Product Designer. As the sole designer, I was tasked with shaping the experience and visual identity of the brand, including the design of the iOS app, website, and paid advertising campaigns.

Collaborating closely with the development team, I played a key role in prioritising a core set of features and navigating through technical challenges. Our efficient workflow allowed us to quickly adapt and pivot in response to technological hurdles.

We solved ingredient tracking friction with effortless voice recording experience, helping users generate meal ideas quicker and enabling a short time to value.