Role: → Product Designer, Art Director

Details: → Startup, iOS App, WatchOS

Outcomes: → Product Design, App Development

I was brought in to enhance the visual and interactive design of a basic MVP. My role involved designing user flows that effectively onboarded and engaged users, leading them to their first 'aha' moment. With the client, I facilitated product growth strategies focusing around activation, retention and overall user experience from instal to task completion.

I introduced new user flows and updated existing ones, while implementing innovative UI designs for both the mobile and watchOS apps.