Enefti is a web-based B2C NFT marketplace for digital arts and collectibles. This project sought to make crypto trading more accessible and engaging through a user-first design approach, bridging the gap between complex NFT transactions and everyday collectors.

With a product vision centred on trust, simplicity, and delight, I led the end-to-end design process, turning strategic goals into intuitive, high-performing interfaces.

Despite the NFT boom, many platforms alienate non-technical users with jargon-heavy flows and cluttered dashboards. Their web experience struggled with:

Poor user onboarding for NFT newcomers

Low engagement and conversion from collectors

Fragmented navigation across dashboard, marketplace, and profile

Unclear wallet connectivity and bidding flow

The goal was to design the NFT trading experience to feel like a sleek e-commerce platform, while still empowering seasoned traders with depth.

Simplify the NFT discovery and bidding flow

Humanize crypto interactions through clean UX/UI

Optimize the dashboard for active users with a clear hierarchy

Enhance mobile responsiveness and speed

Boost trust via user profiles, activity logs, and collection pages

I ran a hybrid research sprint:

Conducted 3 user interviews with digital art collectors

Benchmarked 7 leading NFT platforms (OpenSea, Rarible, Foundation, etc.)

Analyzed key pain points in wallet connections and bidding friction

Mapped out user journeys for creators, collectors, and traders

Organized navigation into intuitive buckets: Dashboard, Marketplace, Wallet, History

Designed modular, scalable card systems for collections and items

Created a dark-themed, crypto-native aesthetic using a 4pt grid

Incorporated micro-interactions for bids, alerts, and wallet actions

Designed over 35+ UI screens in Figma, including:

Built high-fidelity prototypes for web and mobile

Collaborated with developers via Figma + Zeplin, including states and variants

Delivered a component library for scalability and consistency

🌐 Responsive Web App Design (Figma)

🧩 Component Library (Atoms, Molecules, Organisms)

📱 Mobile-first Prototypes

🗺️ User Flow Diagrams & Journey Maps

🧾 Design Specification Docs

A sleek, dark-themed user dashboard that helps users quickly access core sections of the NFT marketplace like Marketplace, Wallet, and Profile. Designed with clarity and hierarchy to reduce friction and improve task flow.

Boosts user engagement and retention by simplifying core navigation, reducing time-to-action, and encouraging return visits.

A visually rich, card-based NFT marketplace layout that prioritizes artwork imagery and key bid info. Filters and sorting tools allow easy exploration without overwhelming the user.

Increases discoverability and time-on-site, encouraging browsing behavior and stimulating bid interaction, which drives overall sales.

An interactive auction interface with real-time countdowns and clear bidding calls-to-action. Creates a sense of urgency while maintaining a clean, accessible layout.

Encourages competitive bidding behaviour, raises perceived item value, and increases transaction volume during timed drops.

A detailed product page showcasing NFT visuals, artist bio, ownership history, bid activity, and call-to-action buttons like “Place a Bid.” Prioritizes trust and clarity.

Builds buyer confidence, reduces drop-off at the decision stage, and improves bid conversion through transparency and accessible pricing cues.

Curated display of NFTs within a specific collection or by a creator. Organized by theme with consistent visual style and metadata filtering.

Strengthens artist storytelling and boosts multi-item purchases by making it easier for users to explore, appreciate, and collect complete series.

A personalized profile screen showing owned NFTs, bid history, and wallet interactions. Also supports social presence with follower counts and display settings.

Fosters user identity and community building, while increasing platform stickiness and repeat logins through a sense of ownership and transparency.

Interface for seamless wallet connection, transaction history, and real-time activity feed showing bids, purchases, and auction outcomes.

Reduces onboarding friction and builds transactional trust, while keeping users actively informed, leading to more engagement and repeat purchases.

A responsive mobile layout that retains core functionality, like browsing, bidding, and wallet integration, while adapting to smaller screens with gesture-friendly design.

Expands accessibility across device types, improves UX for mobile-first users (especially in Africa and Asia), and maximizes market reach.

While post-launch analytics were owned by Enefti’s internal team, early feedback and product metrics revealed:

🚀 28% faster time-to-bid for first-time users

🔁 22% increase in collector re-engagement within first month

🧭 90% task success rate in usability tests

🌍 Positive sentiment from users citing “clean design” and “easy to understand”

Crypto products need emotional design. Trust isn’t built through tech alone, it’s designed through transparency and tone.

Collectors want inspiration, not just data. Integrating discovery, artist storytelling, and real-time bids made the platform feel alive.

Design handoff is a product in itself. Modular systems reduced development back-and-forth and empowered Enefti’s team to iterate confidently.

This project reaffirmed my belief that even the most complex, blockchain-based tools can be made human-friendly, with research-backed decisions, scalable systems, and a dash of visual delight.