Enefti is a web-based B2C NFT marketplace for digital arts and collectibles, born out of the idea to bridge the gap between complex NFT transactions and everyday collectors.

With a product vision centred on trust, simplicity, and delight, I led the end-to-end design process, making crypto trading more accessible and engaging through a user-first design approach.

Despite the growing popularity of NFTs, many platforms alienate (non-technical) users with jargon-heavy flows and cluttered dashboards. Their web experience struggled with:

Poor user onboarding for NFT newcomers

Low engagement and conversion from collectors

Fragmented navigation across the dashboard, marketplace, and profile

Unclear wallet connectivity and bidding flow

I was contracted to design the NFT trading experience to feel like a sleek e-commerce platform, while empowering seasoned traders with depth.

Simplify the NFT discovery and bidding flow

Humanize crypto interactions through delightful and intuitive UX/UI

Optimize the dashboard for active users with a clear hierarchy

Boost trust via user profiles, activity logs, and collection pages

I ran a hybrid research sprint:

Conducted 3 user interviews with digital art collectors

Benchmarked 7 leading NFT platforms (OpenSea, Rarible, Foundation, etc.)

Analyzed key pain points in wallet connections and bidding friction

Mapped out user journeys for creators, collectors, and traders

Organized navigation into intuitive buckets: Dashboard, Marketplace, Wallet, History

Designed modular, scalable card systems for collections and items

Created a crypto-native aesthetic and intuitive interface using a 4pt grid

Incorporated micro-interactions for bids, alerts, and wallet actions

Designed over 35+ UI screens in Figma, including: Marketplace, User Profile, Collection Details, Live Bidding UI, Mobile Wallet Connection

Built high-fidelity prototypes for web and mobile

Collaborated with developers via Figma + Zeplin, including states and variants

Delivered a component library for scalability and consistency

Responsive web app design (Figma)

Component library (Atoms, Molecules, Organisms)

User flow diagrams and journey maps

Design specification documents

Gives users quick access to all core actions, like bidding, wallet, and history, reducing confusion and encouraging deeper engagement, which boosts platform retention.

Enables real-time chat between creators and collectors, building trust, reducing sales friction, and encouraging long-term platform engagement.

Simplifies onboarding and shows real-time actions like bids and sales, improving confidence, reducing support issues, and encouraging repeat transactions.

Inspires browsing through an image-first design with filter tools, making NFTs easier to discover and encouraging bidding, which increases sales.

Shows essential artwork data, bid history, and creator bio, empowering confident decisions and converting curious browsers into bidders.

Countdown timers and bold CTAs add urgency, increasing time-sensitive interaction and overall bidding volume during active drops.

Displays owned NFTs, activity, and followers, creating a sense of ownership and increasing community engagement and retention.

Lets users view every action, bids, buys, and sales, offering clarity that reduces disputes and increases confidence.

Organized by creator or theme, making it easy to explore and collect entire series, increasing basket size per user.

While post-launch analytics were owned by Enefti’s internal team, early feedback and product metrics revealed:

🚀 28% faster time-to-bid for first-time users

🔁 22% increase in collector re-engagement within first month

🧭 90% task success rate in usability tests

🌍 Positive sentiment from users citing “clean design” and “easy to understand”

Crypto products need emotional design. Trust isn’t built through tech alone, it’s designed through transparency and tone.

Collectors want inspiration, not just data. Integrating discovery, artist storytelling, and real-time bids made the platform feel alive.

Design handoff is a product in itself. Modular systems reduced development back-and-forth and empowered Enefti’s team to iterate confidently.

This project reaffirmed my belief that even the most complex (blockchain-based) tools or systems can be made human-friendly, with research-backed decisions, scalable systems, and a dash of visual delight.