Visual Identity for a fine jewellery brand

Logo - Packaging - Website Layout - Social Media Templates - Store Front looks

Concept

Rogue Ocean is a Fine Jewellery brand inspired by everyday stories and the daring force of the sea. Bold at heart, with an original and inspiring design that goes hand in hand with the objective of being sustainable and socially responsible.

The major objective of this project is to develop a timeless aesthetic that grows with the company without the need for significant change, something that is both eternal and symbolic.

We've integrated elements of Greek culture and the ocean into the logo, which combines the portrait of the brand's jewellery designer with the representation of the Greek goddess of the sea.

To create the colour palette, we wanted to evoke the gold and silver components and the warmth of a sunset at the beach.