Refreshing a sushi restaurant's brand identity

Primary Logo & variations - Tshirt - Business Card - Menu - Mural - Collateral Design

Concept.

A renewed restaurant in town that seeks to redefine the way consumers eat Sushi outside of Japan by emphasizing traditions and flavours.

The main goal is to reflect the mission of the company: Bring an experience rich in culture and true process.

The key goal in developing the Brand Identity System was to find a way to merge with the habits of young professional workers who value life experiences and high-quality end products.

The Logo tells a story of freshness and traditions

The body of the fish represents the pristine quality of the ingredients.

The tail designed to resemble a classic moustache shape pays homage to the idea of a club, a place where like-minded individuals come together to savour exceptional sushi.

The flowers and hexagonal figures bring the traditional design to life with a twist and playful likeness.

We picked a colour palette that depicts the natural colours of the food and the elegance of the Japanese style