A beer brewery's brand identity and packaging

Package Design - Billboard - Poster design + Extra add-ons

Concept. Founded in Florida, Blonde Brewery has been around for quite some time, and establishing a responsive logo was critical in order to preserve traditions while looking ahead to the future.

The brewery's major purpose is to produce an alternative from manly man to female-appealing beer that is a little more fun and a little more funky looking. For women who enjoy the taste of beer but prefer something new and exciting.

The logo portrays the official animal emblem of Florida state while keeping the humorous aspect of the narrative in mind through the use of colour. The various colour palettes in the cans give us a lively and dynamic atmosphere, guiding the design through the applications