Africa, home to the world’s youngest population with 60% under 25 and Gen Z making up nearly 30% of 1.4 billion people, holds immense potential to power its creative economy - growing at 12% annually with the potential to add $20 billion to the continents GDP. Yet, systemic barriers persist: only 9% of youth access post-secondary education, and localised platforms for up-skilling in fields like music, design, and content creation are scarce, leaving this vibrant generation’s potential untapped. For creators,  algorithms and advertising budgets are skewed toward Western markets further stifling their growth, making it difficult to compete or gain visibility. Urize seeks to bridge these gaps and unlock the full potential of Africa’s creative economy, fuel innovation, and create a generation of empowered, thriving creatives ready to shape the future.

African Gen Z lack the resources and direction to up-skill themselves in creative domains in which they want to make a career. On the flip side, African creators lack the resources and options to monetise their content properly, grow their audience among the millions of others creators on YT, TikTok, and Instagram.

A user-centred web and mobile application that connects young Africans with creative skills content from African creators. It should be visually appealing and culturally relevant to resonates with the African creative community while addressing the needs and preferences of the African GenZs

Stakeholder interviews

Secondary research

User persona

Competitive analysis

HMWs

Design and Prototyping

High fidelity design - Figma file

Competitive analysis report