How can one visualize and convey deeper meanings and concepts in design? The main challenge in creating this visual identity was to avoid overcomplicating it. Designing involves a process of empathy — putting yourself in your audience's shoes to discern what's desirable and necessary. Once you've done that, you can let your creative juices flow and bring it all together.

The spiritual teacher and personal coach, Ian Renaud, was seeking a new visual identity that would help express his unique approach in his industry and resonate with his audience on new level.