Thermal Waters Resort
Kasia Druzbiak
A well-known water resort nestled in the forest, surrounded by mountains — a perfect getaway location — needed a refreshed look to expand their clientele and attract younger generations to their facilities. Drawing deep inspiration from Wes Anderson movies and a passion for hotels, the result was a blend of geometric, retro, yet modern aesthetics. It's a place from which you'd want to send a postcard.
From Old to New Era
The old website suffered from a dated appearance, evoking a sense of the past rather than the desired aspirational feel. Its graphics and visuals had a lack of sophistication, resembling an era long past. Typography inconsistencies added to the visual clutter, hampering readability and cohesiveness. The overall design failed to resonate with the target audience and lacked engagement, making it challenging for potential visitors to connect with the resort's offerings. These problems combined to create an unappealing user experience that hindered the website's ability to attract and retain visitors.
The new landing page welcome visitors with a panoramic view of the resort's breathtaking surroundings, evoking an instant emotional connection. Geometric patterns were subtly integrated, adding a touch of modernity while complementing the natural landscape.The color palette echoed the hues of the surroundings, reinforcing the feeling of being immersed in nature. Consistent typography guided users through the website seamlessly, enhancing the overall readability and aesthetic appeal.
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