A TV commercial for Qatar National Day 2024, and the kind of brief that looks deceptively simple on paper. A group of Qatari boys set out to make a film about what makes their country great. Lighthearted and funny, but with genuine emotional and patriotic weight underneath. Holding all of that in balance across a commercial runtime is where the real work lives.

My role: Editor, Sound Designer, Post-Production Supervisor

What I brought to it: The central editorial challenge was ensemble dynamics, making sure each boy felt like a fully realised, equally loveable character without any single one dominating the frame or the story. That balance lives almost entirely in the edit: in the rhythm of cuts, in how long you stay with someone, in what you let breathe. Alongside that, finding the right score and integrating it into the sound design was critical. The music had to carry the tonal shift between comedy and genuine emotion without forcing it. When it works, the audience doesn't notice any of this. They just feel it.

Tools: Adobe Premiere Pro, After Effects

Recognition: Six international awards, MUSE, LIT, and NYX