A commercial collaboration between Ali Bin Ali Luxury and international Turkish actor Burak Özçivit. Two strong brands in the same frame, each with their own visual identity and audience expectations. The challenge was not just to feature both, but to genuinely merge them into something that felt like neither had compromised.

My role: Senior Editor, Sound Designer

What I brought to it: Under 30 seconds is an unforgiving format. Every cut has to earn its place, and the tone has to be established almost immediately. The brief called for elegance and power in equal measure, which are qualities that can easily cancel each other out if the pacing is wrong. The key creative decision was incorporating BTS footage into the edit itself, using the behind-the-scenes material not as an afterthought but as a stylistic layer that added texture, spontaneity, and a glimpse behind the polish. It gave the piece a personality that pure product footage rarely achieves, and made the collaboration feel alive rather than staged.

Tools: Adobe Premiere Pro, After Effects, DaVinci Resolve