A TVC for Vodafone's eSIM campaign, built around wit, energy, and genuine comic timing. The kind of piece where the humor only works if the edit does, and where getting the rhythm slightly wrong turns a funny moment into a flat one.

My role: Senior Editor, Sound Designer, Post-Production Supervisor

What I brought to it: Comedy in advertising lives and dies in the cut. The brief called for something witty and fun without tipping into forced, and that balance is almost entirely an editorial decision. My main contribution was shaping the tone and rhythm of the piece, making sure the pacing served the humor rather than rushing past it, and that the musical texture reinforced the energy the director was after without overplaying it. The goal was for the piece to feel effortless. The kind of effortlessness that makes or breaks a project.

Tools: Adobe Premiere Pro, After Effects, DaVinci Resolve