Enhancing Eyewa's Online Prescription Glasses Flow

Redesigned and optimized the online purchasing flow for prescription glasses for Eyewa, a leading eyewear retailer in the Middle East.

In addition to improving the core flow, I also contributed to the redesign of the overall website experience to ensure consistency, clarity, and a stronger visual and UX foundation.

The project focused on simplifying a complex and often confusing buying experience, making it more accessible for users with different levels of digital familiarity.

Improve the online experience of purchasing prescription glasses by reducing friction, increasing clarity, and helping users confidently complete their purchase without assistance.

At the same time, elevate the overall website experience to better support usability, navigation, and product discovery.

Buying prescription glasses online is inherently complex. Users need to input medical data, understand different lens options, and trust that they are making the right choice.

Many users were unfamiliar with the process, which led to hesitation, confusion, and drop-offs during key steps of the journey.

The challenge was not only to simplify the flow, but also to ensure that the entire website supports the journey with a clear, cohesive, and easy-to-navigate experience.

Redesigned the core prescription flow to make it more structured, guided, and easier to follow.

Simplified decision-making by breaking down complex steps, improving clarity of inputs, and providing better guidance throughout the process.

In parallel, improved the overall website experience by refining layout structure, navigation, and visual consistency across key pages.

Validated solutions through user testing and iterated on key interactions to reduce confusion and increase confidence during purchase.

The result is a more intuitive, cohesive, and user-friendly experience that supports users throughout the entire journey.