Stand 8 Marketing Site in Framer
Scott Banks
TLDR
I streamlined design, content management, and landing page creation and saved tens of thousands in development costs by building Stand 8's marketing site in Framer.
Project Overview
Our existing website was difficult to manage using Contentful and HubSpot.
Without a developer, updates were slow and costly.
After exploring Webflow and Framer, I secured buy-in for Framer due to its flexibility and efficiency.
The result was a marketing site that gave us more control and agility to drive business growth.
Final layouts for different CMS pages.
Challenges
The site had fallen into technical debt, with outdated code and inconsistent design.
The CMS was overly complex, with nested components that took 30 minutes to create a single page without a preview option.
Lack of developer support and high costs limited our ability to build landing pages and content.
The Goal
Create a website that allows fast deployment of landing pages, easier content management, and reduced costs compared to our existing Contentful–HubSpot hybrid.
Solution
Framer provided a faster, more affordable solution with simpler training requirements.
It offered the flexibility to design, build, and maintain the site without heavy developer reliance.
All pages were redesigned and rebuilt in Framer in a fraction of the time of standard development.
The simplified Framer CMS made it much easier to manage content.
Homepage across different breakpoints.
Landing pages like this one could now be built in hours instead of days or weeks.
Localized pages in Spanish.
Key Results
Saved tens of thousands in development costs
Complete design control and brand consistency
Streamlined CMS with preview and publish features
Saved thousands in development costs
Maximized sales opportunities with fast, responsive pages
Focused on content and SEO strategy execution
Final layouts for solution pages.
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Posted Sep 13, 2024
Redesigned and rebuilt Stand8.io in Framer including 7 CMS collections, page templates, and components. Wrote content for 90 service offerings.
