Lexicon Redefined: A Modern E-Commerce Experience

Lexicon, a leading exporter of Polish scholarly materials and book distribution companies, sought a complete redesign of its online presence to better reflect its brand identity and improve the user experience on both desktop and mobile platforms.  We worked on redefining their brand aesthetics, including, color schemes and typography, giving the brand a cohesive and professional appearance.

The project involved revamping their website and e-commerce store using WooCommerce, with a strong emphasis on user-centric design, streamlined functionality, and seamless shopping experiences. The primary goal was to create a visually appealing, modern, and intuitive website that not only aligned with Lexicon’s brand values but also simplified the buying process for customers.  This redesign aimed to enhance the customer journey, increase engagement, and drive online sales through an optimized, easy-to-navigate WooCommerce store.