Case Study 02 — Software / AI Services Company (CodeNova)
A B2B lead-nurture sequence built to turn a business lead into a booked consultation — building authority first, selling second.
Client: CodeNova — a software development studio offering AI services
Context: A lead who just downloaded the "AI for Business" guide
Goal: Build authority → showcase AI services → book a free consultation
Length: 3 emails across the first week
Email 1 — Deliver value & build authority: Instantly delivers the promised guide and positions CodeNova as real builders, not hype.
Email 2 — Prove value with results: A 3-week pilot case study that saved a 20-person team ~15 hours/week, handling the "AI is complex/expensive" objections.
Email 3 — Book the consultation: Offers a free 30-minute "AI Opportunity Audit," combining urgency with risk reversal.
Highlight: Demonstrates proof-based B2B copywriting — selling a service rather than a product, showing adaptability across both B2C and B2B models.
0 likes · 0 views · Jul 31, 2026
Case Study 02 — Software / AI Services Company (CodeNova) A B2B lead-nurture sequence built to turn a business lead into a booked consultation — building aut...
