Anna Nguyen
Email Copywriter | Ex-BA & QA | SaaS & AI
Case Study 02 — Software / AI Services Company (CodeNova)
A B2B lead-nurture sequence built to turn a business lead into a booked consultation — building authority first, selling second.
Client: CodeNova — a software development studio offering AI services
Context: A lead who just downloaded the "AI for Business" guide
Goal: Build authority → showcase AI services → book a free consultation
Length: 3 emails across the first week
Email 1 — Deliver value & build authority: Instantly delivers the promised guide and positions CodeNova as real builders, not hype.
Email 2 — Prove value with results: A 3-week pilot case study that saved a 20-person team ~15 hours/week, handling the "AI is complex/expensive" objections.
Email 3 — Book the consultation: Offers a free 30-minute "AI Opportunity Audit," combining urgency with risk reversal.
Highlight: Demonstrates proof-based B2B copywriting — selling a service rather than a product, showing adaptability across both B2C and B2B models.
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Project: SaaS case study → TaskFlow AI (AI work-management platform for startups)
Email 1 – Welcome & activation → "Set up your workspace" (AI organizes tasks & deadlines automatically)
Email 2 – Aha moment → highlights 4 AI features: AI task prioritization, automated status updates, smart analytics, one-click AI reports + startup social proof
Email 3 – Trial ending → urgency + "price locked for life" (code STARTUP20) + 30-day guarantee
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Project Title : SaaS Welcome Email Sequence | Email Marketing Strategy
Description
Designed a complete onboarding email sequence for a fictional AI SaaS platform to improve user activation, engagement, and trial-to-paid conversion. This project demonstrates email strategy, customer journey mapping, persuasive copywriting, and lifecycle marketing.
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End-to-end Business Analysis and Quality Assurance testing for a multi-currency e-commerce payment gateway integration.
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