Alpaca Club is the cool and playful club everyone wants to be part of and that welcomes everyone from all ages and backgrounds.

Alpacas are beloved companions, perfect for countryside walks, birthday parties, and even therapy. But most alpaca farm websites are outdated, clunky, and visually uninviting. Many lack a clear brand altogether. That’s a missed opportunity to boost awareness, bookings, and community engagement.

A brand and website that feels fun, fresh, and friendly. Something that speaks to the charm of alpacas while standing out from the usual rustic aesthetic.

I created a visual identity and Squarespace prototype that’s:

Playful and approachable

Warm and nature-inspired

Full of character and small design surprises

References included nature, alpacas (!), school clubs and cartoons.

A custom brand identity with a friendly logo, soft typography, colorful nature-inspired palette, and monoline illustrations

A Squarespace website design with light animations, merch mockups, and clear info for visitors (about, visit, contact, shop)

Merch design concepts to bring the brand to life beyond the screen (totes, postcards, and more)

Brand Design

Squarespace Website Design

Merch Design

Alpaca Club is a concept project created as part of the ilovecreatives Squarespace Course and it got featured in the ilovecreatives Internet Gems 💎