Alpaca Club Brand & Web Design
Maria Leonor Nogueira
Brand & Website for a Cool and Fun Alpaca Farm
Alpaca Club is the cool and playful club everyone wants to be part of and that welcomes everyone from all ages and backgrounds.
The Problem
Alpacas are beloved companions, perfect for countryside walks, birthday parties, and even therapy.
But most alpaca farm websites are outdated, clunky, and visually uninviting. Many lack a clear brand altogether. That’s a missed opportunity to boost awareness, bookings, and community engagement.
The solution
A brand and website that feels fun, fresh, and friendly. Something that speaks to the charm of alpacas while standing out from the usual rustic aesthetic.
I created a visual identity and Squarespace prototype that’s:
Playful and approachable
Warm and nature-inspired
Full of character and small design surprises
References included nature, alpacas (!), school clubs and cartoons.
The result
A custom brand identity with a friendly logo, soft typography, colorful nature-inspired palette, and monoline illustrations
A Squarespace website design with light animations, merch mockups, and clear info for visitors (about, visit, contact, shop)
Merch design concepts to bring the brand to life beyond the screen (totes, postcards, and more)
Services
Brand Design
Squarespace Website Design
Merch Design
Alpaca Club is a concept project created as part of the ilovecreatives Squarespace Course and it got featured in the ilovecreatives Internet Gems 💎
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Posted Aug 30, 2024
A playful brand and website for an alpaca farm that makes the experience feel modern, welcoming, and never boring.
