Snoot & Paw is an all natural dog balm based in Santa Cruz, California. Their balm helps dogs keep their noses and paws healthy and crack free.

This client wanted a brand new brand from scratch that would disrupt the dog balm industry. With punchy social media shells and eventually a site that customers can buy products from directly.

The owner of Snoot & Paw wanted a fresh new brand that would set them apart from their competitors.

My role for S&P was as an art director, they wanted me to have full creative freedom. To set them apart, I really wanted to give them loud and bold branding that could easily be used on packaging, web, and socials. I also wanted to set them up to have something that looked much different than their competition. To do so, I did a ton of market research and realized that most of the dog balm brands out there did not have very memorable branding. They had more of a "farmers market" or "mom and pop" look to them so I really wanted to go in the opposite direction. By creating the Snoot & Paw "dog mark" I created a logo mark that can be used by itself on marketing or with the logo's text that potential shoppers would remember. Overall I feel like I created something that is fun, unique, and has a ton of potential for future projects.