Yikoshi | Brand Identity — Sprint

Matt Carvalho

Intro

Yikoshi is a self-initiated brand world concept exploring the intersection of ambient music, ancient ritual, and post-human futurism. Conceived as both a visual identity and immersive experience, this project allowed me to push the boundaries of brand storytelling—blending sound, space, and myth into a unified aesthetic system. Every element—from the sonic frequency to the studio architecture—was designed to evoke cosmic awe and sacred stillness.

Overview

Yikoshi is a post-human ambient music project where ancient ritual meets futuristic minimalism, creating a sacred space for sound, silence, and stillness. Blending Egyptian mysticism with high-fashion futurism, the brand evokes a deep sense of cosmic awe through sonic healing and immersive visual worlds.

Ethos

The ethos fuses ancient Egyptian iconography, monolithic architecture, and hyper-minimal fashion to create a visual language that feels both sacred and futuristic. It’s a world of fog-drenched temples, faceless figures, mirrored surfaces, and ritualistic stillness—where every image feels like a memory from a forgotten future.

Logo

The Yikoshi logo combines a stark, monospaced “Y” with a descending diagonal of squares, evoking both ancient glyphs and futuristic data fragments. This minimalist mark feels like a symbol from a forgotten language—part relic, part signal—anchoring the brand in a world where sound and silence speak equally.

Color

The color palette contrasts the purity of white and the void of obsidian with the muted depth of meteorite gray, creating a stark, meditative foundation. A single accent—fluorescent green—cuts through the silence like a digital pulse, symbolizing life, signal, and transcendence within the sacred void.

Typography

Yikoshi’s typography pairs the precise, utilitarian clarity of DM Mono with the sculptural elegance of Ojuju, creating a balance between code and ritual. The monospaced primary font grounds the brand in futuristic minimalism, while the secondary font introduces subtle curves and rhythm—echoing the ancient-human tension at the heart of the project.

Location

The world of Yikoshi is a dystopian future carved from silence—sacred, eroded, and vast, where remnants of lost civilizations stand as monolithic altars to sound and stillness. It is a place beyond time, where the absence of noise becomes holy, and every structure feels both ancient and impossibly futuristic.

Live Performance

Yikoshi’s live performances are sacred transmissions—ritualistic ceremonies where sound is offered like incense in an atmosphere thick with fog and frequency. Ethereal and otherworldly, each performance envelops the audience in an immersive portal beyond time, where stillness speaks and the unseen is felt.

Recording Studio

The Yikoshi recording studio is a monolithic temple of sound—symmetrical, geometric, and rooted in brutalist purity. Every surface, shadow, and angle is intentional, creating a sacred space where architecture becomes instrument and silence becomes structure.

Brand Transmissions

The website, social content and brand acts, function as a sacred sonic chamber—minimal, immersive, and designed to feel more like entering a ritual than browsing content. Built as a post-human temple of frequency, it invites visitors to slow down, listen deeply, and dissolve into stillness.

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Posted Jun 11, 2025

Developed Yikoshi, a brand world concept merging ambient music and futurism.

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