Developed a unique brand identity and logo design for a startup, effectively reflecting their vision and enhancing brand recognition among target audience.
For Plutenium, I designed a modern logo that reflects the company’s focus on technology and innovation. I started by understanding the brand’s values – innovation, reliability, and growth – and researched industry trends to create a unique and meaningful design.
Next, I sketched several logo concepts, exploring typography and abstract symbols representing digital networks and connectivity. After reviewing the concepts, I selected the strongest ideas and refined them digitally to create a clean, balanced, and versatile logo.
The final design is a combination mark, blending a sleek wordmark with an abstract icon. It works seamlessly across websites, social media, and business materials, effectively representing Plutenium’s identity clearly and professionally.