Social Media Graphics for Organic Dog Supplement Company

Daisy Bell

Verified

Social Media Marketing Graphics for Organic Dog Supplement Company

About

K9Bioactives is a dog supplement brand built on natural, science-backed ingredients. I joined as a freelance designer to elevate their Instagram presence—improving awareness, conversions, and brand trust.

Goals

Increase engagement and brand awareness
Move customers closer to purchase
Educate about ingredients with clarity and cohesion

Research & Strategy

After exploring pet brands like Purina and human supplement leaders like AG1, I realized that education is a brand’s authority. Instagram content needed structure, trustworthiness, and brand alignment.
Forest green, organic textures + structured layout = a visual voice rooted in credibility and nuance.
Forest green, organic textures + structured layout = a visual voice rooted in credibility and nuance.

Design Execution

I leaned into a forest-inspired palette and organic textures, staying true to the existing brand aesthetics. Then, I developed Photoshop template systems for three core categories: Ingredient Education, Myth-Busting, and Usage Info.

Rough Drafts

Concept to template: designed for brand cohesion and easy edits.
Concept to template: designed for brand cohesion and easy edits.

Final Product

Two hero post styles: ingredient deep-dives and myth debunkers—with clarity and character.
Two hero post styles: ingredient deep-dives and myth debunkers—with clarity and character.
Visual consistency between page and stories while highlighting the educational inquisitiveness of the brand.
Visual consistency between page and stories while highlighting the educational inquisitiveness of the brand.
Here we see multiple posts, emphasizing products and their reviews to convert social media posts to sales, and an educational post on recent academic research.
Here we see multiple posts, emphasizing products and their reviews to convert social media posts to sales, and an educational post on recent academic research.
Posts can be informative and simple —which oftentimes gets the most important point to the customer.
Posts can be informative and simple —which oftentimes gets the most important point to the customer.
Full brand presence, from profile to stories to posts.
Full brand presence, from profile to stories to posts.
A stream of posts, each one evoking natural textures, visual authority, and a clean and timeless feel.
A stream of posts, each one evoking natural textures, visual authority, and a clean and timeless feel.

Impact

Overall engagement and follower counts climbed—especially on educational content. The brand approved the work again for packaging design, signaling strong approval.
Stronger engagement. Rehired for packaging design. Trust rooted in visuals.
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Posted Aug 24, 2025

Increased engagement on Instagram. Established a clear, authoritative brand voice that set them apart from competitors.

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