Launching an Artist's Brand
Candice Ward-Ferris
Art By Shalane existed by word of mouth for years. She hired Candice Ward-Ferris to bring the beauty of her work into a brand she could launch online and spread to those who appreciated her style of magic. While her work was mainly in Tennessee, she is now oversees and spreading her inspiration and light to others through fascinating mixed media art pieces.
The Spark ✨
Time after time, people were saying "where did you get that painting?" Art By Shalane was local, but even her own neighbors didn't realize the art they were seeing in people's homes was by her. Focusing on her art, she didn't have the time to focus on her brand. Candice Ward-Ferris saw her art and convinced her -- it was time for a change. She was too talented to not showcase and share her masterpieces with other. The result was a website, brand, and recognition that helped her get into galleries and created orders for more custom-made pieces.
The Stats 💯
Timeline: Stage 1 of the brand launch took around a month. Fully online with gallery pieces up for sale in around 2 months.
Budget: This was a project based payment and not hourly.
Deliverables:
• Customized website that accommodated online orders.
• Took ideas on paper and transformed them into online content that met every readability statistic client wanted.
• A brand she was proud of and delivered her more business.
"Candice was such a delight to collaborate with on the branding of my business and creation of my website. She does her research and employs multiple techniques in meeting her clients needs.
She was extremely responsive and tenacious in making sure all bases were covered. I cannot recommend her highly enough. Such a pleasure to work with!"
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Name
Art By Shalane, owner
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Posted Nov 29, 2022
Transitioned artist's brand from word-of-mouth to online store and presence. Wrote and developed website, as well as overall brand approach.
