Locha Gallery — Brand Kit & Canva Social Media Templates

Locha Gallery is a community art space in Kisumu, Kenya, running exhibitions, mental health initiatives, and climate justice projects through art. Despite meaningful work on the ground, their social media presence didn't reflect it. Posting was inconsistent, there was no unified visual identity across platforms, and every new post meant starting from scratch on layout, colors, and formatting.

They needed a brand system that anyone on the team could pick up and use without design experience, keeping their social media consistent and on-brand across Instagram and Facebook.

I started by auditing their existing social media presence and identifying where the inconsistencies were: mismatched colors between posts, no standard logo usage, and no repeatable structure for common content types like event promos, artist spotlights, and quotes.

From there, I built a complete brand kit covering logo usage rules, a defined color palette, typography pairings, and clear guidelines for how these elements should appear across different content formats, from static posters to quote cards to video covers.

I then designed 6 Canva templates covering their most frequent content needs: event announcements, exhibition promos, artist features, quote posts, informational carousels, and video cover frames. Each template is fully editable in Canva so the team can swap text and images without worrying about layout, spacing, or brand consistency.

Logo files in PNG, PDF, and JPEG formats

Brand guidelines PDF (color palette, typography, logo usage rules, content formatting)

6 Canva social media templates (Instagram & Facebook)

1-month social media content calendar

The gallery's team can now produce on-brand social media content independently, without needing a designer for every post. Posting became more consistent, and the visual identity across their Instagram and Facebook pages is now cohesive and recognizable.