Jetour Luxury Automotive Website (Wix Studio)

DOT

DOT IT

Jetour Tanzania is the official distributor of Jetour luxury SUVs in Tanzania. The goal of the project was to create a website that not only showcases the vehicles, but also communicates the brand’s premium driving experience, modern lifestyle, and strong presence in the market. The website needed to feel luxurious, cinematic, and smooth, reflecting the quality of the cars.
We designed and developed the website on Wix Studio, combining responsive layouts, modern UI design, and custom-coded motion effects to enhance brand storytelling and create a memorable browsing experience.

Objectives

Present the Jetour models as premium, aspirational, and reliable
Create a visual storytelling experience, not just a product catalog
Display car features in a clear and interactive format
Ensure the site works seamlessly across mobile and desktop
Build a platform that the client can update internally

Our Role

UI/UX Design
Website Development (Wix Studio)
Custom Animation & Motion Interaction Coding
Brand Messaging & Content Structure
Performance Optimization & Launch Support

Design Approach

The design focuses on big visuals, cinematic photography, and a clean layout to highlight the vehicles without clutter. Key design patterns include:
Strong hero imagery with bold statements
Section-based storytelling for each model
Consistent spacing + clear visual hierarchy
Dark-toned luxury feel with modern typography
The entire website is designed to make each model feel like a premium product — sleek, strong, and desirable.

Custom Animations (Hand-Coded Enhancements)

We used custom JavaScript and GSAP-driven interactions to achieve:
Scroll-triggered car reveals
Smooth fade-ins and parallax motion
Model highlight transitions when browsing features
Controlled animation timing for a polished, calm motion experience
These animations help guide the user through the page naturally, making the experience interactive and engaging rather than static.

Key Features

Model Showcase Pages Each SUV model has its own dedicated section with high-quality visuals and feature highlights.
Specs & Feature Breakdown Clear, structured specification layout to help users compare and understand each vehicle easily.
Custom Motion Animations Smooth scroll-based interactions and transitions that enhance the premium experience and storytelling flow.
Dealer Contact & Test Drive Booking Simple inquiry and test drive request access to help convert interested visitors into leads.
Fully Responsive Layout Optimized for mobile, tablet, and desktop for a seamless browsing experience in everyday use or showroom display.

Tools & Technologies

Wix Studio (Primary development platform)
Custom CSS + JavaScript enhancements
GSAP for smooth animation transitions
Figma for UI/UX layout and design handoff

Result

The final website presents Jetour as a premium automotive brand in Tanzania, providing a strong digital presence and a memorable first impression. The animations and visual storytelling create a sense of motion, power, and sophistication, aligning with the personality of the vehicles.
The client can now:
Showcase models confidently in marketing campaigns
Use the website in showroom presentations
Handle content updates independently without developer dependency

Outcome Impact

Increased brand credibility and trust online
Improved user engagement through motion interactions
Stronger lead conversion funnel through clear CTAs
A digital experience that reflects the premium lifestyle of the brand
Like this project

Posted Nov 1, 2025

A premium automotive website designed in Wix Studio with custom animations, smooth user flow, and model showcase pages that highlight the Jetour SUV brand.

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Timeline

Aug 18, 2025 - Aug 29, 2025