We developed the official website for Otowax Removal, a UK-based mobile earwax-removal company offering professional microsuction treatments at clients’ homes across Hertfordshire, Watford, Buckinghamshire and nearby London areas. The goal was to provide a completely user-friendly site that clearly explains the service, builds confidence, reduces friction in booking, and aligns with the professional, caring brand.

The key features include:

A simple home page with the service described (“Blocked ears? We bring safe, painless microsuction ear-wax removal to your home.”)

Clear service details: microsuction, mobile home visits, suitability for all ages

Pricing and call-to-action (“From £30 per ear”)

Step-by-step process (“Book your appointment → We come to you → Gentle treatment → Instant relief”)

Mobile-first and home-visit friendly design (since the service visits clients, the website needs to feel as convenient as the service)

Testimonials and trust signals (“10,000+ successful treatments”)

Optimised for clarity, trust and conversion: clean visuals, easy contact options (phone, text, form)

Built for the brand identity of Otowax Removal and aligned with business operations (serving a broad age range, covering specific catchment areas)

Responsive website design and build, optimised for desktop & mobile

Clear service page outlining microsuction ear-wax removal and mobile home-visit model

Booking/inquiry call to action integrated (phone, form)

Price display and honesty in messaging (“From £30 per ear”)

Section for FAQ (to reduce friction and answer key questions like “Is it painful?”)

Testimonials and trust elements to support brand reliability

Copywriting tailored for an everyday audience (clear, non-technical)

Branding visuals aligned with professional care, home-visit comfort

Catchment area listing (Hertfordshire, Watford, Buckinghamshire, North London)

SEO-basic setup: meta tags, headings, alt texts

Speed and mobile performance optimised

Built with the client’s operational model in mind (mobile visit business)

Wix

Custom styling, responsive layout

Copywriting and brand alignment

Integration of inquiry/contact forms

Basic on-page SEO practices

Performance optimisation

The new site positions Otowax Removal as a professional, convenient and trustworthy ear-care service. It removes the friction of clinic visits by emphasising home-visits and a painless microsuction process, making it easier for clients to understand the service, feel confident, and take action. The outcome: improved clarity of service, streamlined booking funnel, and a strong branded web presence aligned with the business model.