Led the creation of a unified concept for all offers, taking into account country-specific differences and expanding offers in the future with a clear differentiation from the competitors. Optimized the user experiences and visual appearance of the products, to create a better brand experience, evoke positive emotions, and increase conversion. Outcomes - Strengthened market position through strategic feature development - Clearly differentiated the product from competitors - Created intuitive and user-friendly interfaces that enhance overall satisfaction - Ensured that the design aligns with and new brand identity. - Minimizing obstacles and making it easy for users to accomplish tasks.