Diva Dress UI/UX Redesign: Smarter Shopping & Styling

Henry Nwachukwu

Onboarding Flow/Pages
Onboarding Flow/Pages
Introduction
I took on Divaa Dress as a personal project to improve the shopping experience, customization process, and user engagement. The app allows users to purchase fashion items and customize them based on their color preferences, with home delivery. However, the previous design had navigation issues, a complicated checkout process, and an unintuitive customization flow, leading to user drop-offs and lower conversion rates.
My goal was to create a smooth, engaging, and personalized shopping experience that makes browsing, customization, and checkout intuitive and efficient.
Sign up and Login Page
Sign up and Login Page
Approach & Solution
1. Research & User Insights
To identify pain points, I:
Conducted competitor research on top fashion e-commerce platforms.
Analyzed user frustrations with customization and checkout processes.
Studied best UI/UX practices for e-commerce experiences.
2. Improving Navigation & Product Discovery
To simplify the shopping experience, I:
Designed a cleaner, more intuitive interface for effortless browsing.
Added smart filters and search functionality for quick product discovery.
Implemented a personalized recommendation system based on user preferences.
3. Enhancing Outfit Customization
To make customization more seamless, I:
Introduced an interactive color customization tool for real-time previews.
Added a "Favorites" section for users to save customized designs.
Created a simple, step-by-step customization process to reduce complexity.
Home Page, Product Category, Product Description page
Home Page, Product Category, Product Description page
4. Streamlining the Checkout Process
To boost conversions, I:
Designed a one-page checkout for faster transactions.
Integrated multiple payment options, including digital wallets.
Added real-time order tracking to keep users informed.
5. Mobile-Friendly & Visually Appealing Design
To enhance user engagement, I:
Used modern, minimalist UI elements for an elegant shopping feel.
Ensured a responsive design for a smooth experience across devices.
Implemented micro-interactions for better user engagement.
Category/Customization page
Category/Customization page
Check out/Shipping Flow
Check out/Shipping Flow
Final Outcome
The redesigned Divaa Dress now offers: ✅ A seamless and intuitive shopping experience. ✅ Easy outfit customization, boosting user satisfaction. ✅ Faster, optimized checkout, increasing conversion rates. ✅ Visually appealing and mobile-friendly UI. ✅ Real-time order tracking, improving user trust.
This project allowed me to apply user-centric design principles to create a more personalized, engaging, and efficient fashion shopping experience.
Order Category/Tracking
Order Category/Tracking
Like this project
0

Posted Mar 31, 2025

Redesigned Divaa Dress to enhance navigation, customization & checkout, leading to higher engagement, faster purchases & improved user satisfaction.

Likes

0

Views

0

Timeline

Oct 17, 2023 - Jan 9, 2024

Swift Logistics Website UI/UX Redesign
Swift Logistics Website UI/UX Redesign
Skilltop EHS Healthcare Management Dashboard Design - UIUX
Skilltop EHS Healthcare Management Dashboard Design - UIUX
BuzzBro Shopify Website Design & Development
BuzzBro Shopify Website Design & Development
Skill Top Inventory Management Dashboard Design - UIUX
Skill Top Inventory Management Dashboard Design - UIUX