Nurtura, Breastfeeding MVP Built with Anything AI

Case Study

Nurtura was conceived as a Minimum Viable Product to validate a startup idea and demonstrate traction, usability, and technical feasibility to potential investors.

The client’s primary need was not a fully scaled product, but a credible, functional MVP that could clearly communicate the value proposition, core user experience, and long term scalability of the platform.

To achieve this within a tight timeline, AI assisted development tools were intentionally used to accelerate build speed while maintaining a production ready structure.

I owned the product end to end, from problem definition and user experience design to AI assisted implementation and technical structure.

My responsibilities included

Translating the client’s idea into a clear MVP scope

Designing user flows, information architecture, and core interactions

Defining the UX principles focused on reducing cognitive load for breastfeeding mothers

Using AI tools to generate and structure the React Native application

Reviewing, refining, and aligning AI generated code with the product vision

Ensuring the MVP was credible for investor demos and future scaling

This hybrid role allowed design decisions to flow directly into implementation without handoff friction.

The client identified a gap in how breastfeeding mothers currently manage information, tracking, and emotional support.

Tracking feedings, pumping, sleep, and diapers across fragmented tools

Lack of personalized insights from existing solutions

Educational content not aligned with real usage patterns or baby age

Absence of built in peer support

Long development cycles that slow down startup validation

The client needed to prove that one thoughtfully designed app could address these challenges holistically.

I designed and built Nurtura as a focused MVP that demonstrates the full product vision while remaining lean.

Using Anything AI, I accelerated development by generating a React Native app with a complete navigation system and core feature set. This allowed me to focus on UX quality, feature prioritization, and narrative clarity for investors.

Supportive, calming greetings

Daily progress indicators for feeding, sleep, and diaper changes

Streak tracking for motivation

AI powered insight cards highlighting behavior patterns

Next feeding reminders and quick actions

One tap timers for feeding, pumping, sleep, and diaper changes

Visual feedback for active sessions

Recent activity history with timestamps

Daily summaries to reduce mental effort

AI recommended articles based on baby age and behavior

Video tutorials and curated health content

Milestone tracking

Discussion forum for breastfeeding mothers

Like, comment, and search interactions

A safe space for shared experiences

Achievement badges and streak rewards

Profile management

Notification and goal settings

Anything AI was a key enabler in my workflow as a vibe coder, helping me move from design intent to working product rapidly.

It was used to

Generate the initial React Native codebase

Structure bottom navigation and screen hierarchy

Establish consistent UI components and patterns

Speed up iteration without sacrificing structure

AI handled the heavy lifting, while I guided decisions, validated UX, and refined the output.

A fully interactive MVP ready for investor presentations

Clear articulation of the product’s value proposition

A scalable technical foundation for future development

Significant reduction in build time compared to traditional workflows

A strong demonstration of AI assisted product development in practice

The MVP successfully served its purpose as a proof of concept, enabling the client to communicate both user value and execution capability to investors.

It went beyond static designs into a real, usable product

UX decisions were grounded in empathy and clarity

AI assisted development showcased speed and efficiency

The architecture supports future backend and AI integrations

The product story was easy for investors to understand

Backend integration and user accounts

Real time tracking and notifications

Deeper AI driven insights and personalization

Community moderation and expansion

Analytics to validate engagement and retention

Nurtura demonstrates how modern product designers can expand into AI assisted development roles to build real, scalable MVPs faster.

By combining UX strategy with tools like Anything AI, I was able to take Nurtura from concept to investor ready product, proving that design led, AI accelerated development is a powerful approach for early stage startups.