Adùn • All Purpose Seasoning Brand Identity and Packaging

For Adùn, a Nigerian made all purpose seasoning created for everyday cooking, I developed a warm, trustworthy brand identity and packaging system that feels familiar in Nigerian kitchens while standing out as practical yet premium on shelves. The goal was to visually communicate consistency, balance, and rich flavor, positioning Adùn as a reliable seasoning for every meal.

Designing a distinctive brand logo rooted in cultural familiarity and shelf recognition

Developing packaging designs for sachets and cubes that scale clearly across formats

Applying a warm gold, accent red, creamy white, and rich cocoa palette to evoke richness, warmth, and appetite appeal

Establishing a clear visual hierarchy that communicates flavor depth, versatility, and everyday usability

Creating billboard, product mockups, and social media designs to ensure brand consistency across touchpoints

Balancing mass market accessibility with a premium finish suitable for homes, restaurants, and street food vendors

The result is a cohesive and scalable brand system that positions Adùn as a dependable Nigerian seasoning staple, instantly recognizable, culturally grounded, and designed to earn trust in every kitchen.

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