Membership Growth via Paid Ads & Email Marketing
Armon Arani
Case Study: Driving Membership Growth
Client
Forge Gym
Website
https://www.forgevictoria.com/
Role
Growth Consultant
The Situation
Forge Gym had a solid product and in-person experience, but growth was inconsistent and overly reliant on walk-ins and word-of-mouth.
Key gaps:
No structured lead generation system
Past leads and inactive members not being reactivated
Limited brand awareness beyond the immediate community
My Mandate
Come in as a growth consultant and focus specifically on membership growth, using:
Paid acquisition
Email marketing
Lead reactivation
Brand awareness campaigns
What I Worked On
1. Paid social (Facebook & Instagram)
Launched and tested Meta campaigns focused on local reach and intent
Promoted trials, offers, and entry points aligned with gym capacity
Used creative and copy optimized for local fitness audiences
2. Lead generation
Built simple lead-gen flows to capture interest
Focused on high-intent actions rather than vanity traffic
Created a repeatable inbound motion for new prospects
3. Email marketing & reactivation
Re-engaged cold leads and past members via targeted email campaigns
Used time-bound offers and reminders to drive action
Focused on turning dormant interest into active memberships
4. Brand awareness
Increased local visibility through consistent paid social presence
Reinforced Forge Gym’s positioning and community feel
Supported long-term growth, not just short-term promos
Results
Improved consistency in inbound leads
Reactivated previously dormant leads and members
Stronger local brand awareness
Clear, repeatable foundation for ongoing membership growth
Why This Worked
Local gyms don’t scale like startups.
They grow through visibility, repetition, and follow-up.
We focused on staying in front of the right people until timing aligned.
How This Translates to Clients
I help local and service-based businesses:
Drive memberships or bookings with paid social
Reactivate existing lists instead of wasting them
Turn email into a revenue channel
Build simple growth systems that work at local scale
Like this project
Posted Dec 30, 2025
Brought in as a growth consultant to drive Forge Gym’s membership growth through paid social ads, email marketing, lead gen, and reactivation campaigns.
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Clients
Forge Gym
