E-commerce Conversion Optimization for Dogged
Armon Arani
Case Study: Improving Conversion and Clarity for an E-commerce Pet Brand
Client
Dogged
Website
https://shopdogged.com/
Role
Growth Consultant
The Situation
Dogged had a strong product and niche appeal, but performance was constrained by:
Unclear positioning on the website
Leaky funnel from traffic to purchase
Paid ads driving clicks without consistent conversion
They needed sharper execution, not more spend.
My Mandate
Step in as a growth consultant to:
Clarify the value proposition
Tighten the website and funnel
Improve paid ad performance through better alignment
What I Did
1. Clarified positioning
Refined above-the-fold messaging
Made the product benefits immediately obvious
Reduced cognitive load for first-time visitors
2. Improved the website & funnel
Streamlined key pages for faster decision-making
Aligned CTAs with buyer intent
Removed friction points hurting checkout flow
3. Supported paid ads optimization
Aligned ad creative with on-site messaging
Focused on intent-driven traffic, not vanity clicks
Used performance data to guide iteration
Results
Clearer positioning and stronger on-site narrative
Improved funnel flow from ad click to product page
More disciplined foundation for scaling paid acquisition
Why This Worked
Instead of chasing tactics, we focused on alignment:
Ads matched the site
Messaging matched intent
Funnel matched how customers actually buy
That’s where conversion comes from.
How This Translates to Clients
I help brands:
Fix underperforming funnels
Improve conversion before scaling spend
Turn paid traffic into revenue
Build systems that don’t collapse at scale
Like this project
Posted Dec 30, 2025
Brought in as a growth consultant to improve Dogged’s website, funnel, and paid ads to drive clearer positioning and stronger conversion.
