Hired by Audit Friendly had strong domain expertise and a clear audience but no repeatable growth engine. Traffic, conversion, and retention systems were not yet in place.
My Mandate
Come in as a growth consultant and design the end-to-end acquisition system:
Website
Funnel
Paid acquisition
Newsletter growth and retention
What I Did
1. Built a conversion-first website
Clear value prop for accounting & finance professionals
Focused CTAs tied directly to email capture
Removed distractions that hurt signup rates
2. Designed the funnel
Simple opt-in → welcome → engagement flow
Positioned the newsletter as the core product
Optimized for speed and clarity over complexity
3. Launched and tested paid ads
Targeted niche accounting and finance audiences
Tested multiple hooks and offers
Fed learnings back into the site and funnel
4. Scaled the newsletter
Defined content cadence and format
Optimized onboarding to increase early engagement
Focused on retention, not just list size
Results
Scaled from 0 to 3,000+ subscribers
Built a repeatable acquisition system
Newsletter became the primary growth and retention channel
Clear foundation for monetization and partnerships
Why This Worked
Instead of chasing tactics, we built a simple, tight system: