Food Delivery Platform

A food delivery startup needed one product that served five completely different user types at the same time: customers, restaurants, delivery partners, feeders, and admins – each with their own flow, logic, apps, and interface.

Role: UI/UX Designer | Company: Prowess Enterprise | Platforms: Web app, Mobile app | Type: B2B & B2C | Timeline: June – Oct 2025

A customer places an order. The restaurant confirms and prepares it. The feeder ensures quality. The delivery partner picks it up and navigates the route. The admin monitors everything in real time. One order, five experiences.

Nothing existed for all five roles as one connected system with shared order data

Order lifecycle had no single source of truth

Kitchen staff, delivery riders, and field feeders had to use the system under pressure, often on mobile

Each role needed completely different interface, workflow, and decision logic

Customer: Too many steps between "I want food" and "order placed" – slow checkout kills conversion

Restaurant: Kitchen staff can't read complex dashboards mid-service – they need one clear action per screen

Delivery Partner: Riders are on the road – the interface must work with one hand, at a glance

Feeder: No digital workflow existed – feeders were approving quality verbally with no audit trail

Admin: No live dashboard showing cross-platform order status, delivery performance, or issue resolution

Research & Planning – Defined 5 distinct personas and mapped their full workflows within the order lifecycle

Wireframing – Sketched core flows for all 5 platforms before any visual work

Interface Design – Every screen answered one question: "What do I do next?"

Design System – Built on MUI components so 500+ screens feel like one product

Prototyping – Interactive prototypes for all 5 platforms validating critical flows

Development & Handoff – Figma files with spacing, component states, interaction specs, and prototypes

5-step checkout flow – linear from browse to live tracking, each step has one job

Restaurant dashboard with live order queue sorted by urgency and one-tap acceptance

Delivery interface designed for one hand on the road – map-first layout, single large CTA at each stage

Admin view showing the whole platform at once with live KPIs and issue escalation

500+ interfaces designed across 5 platforms

1 order lifecycle end-to-end: Browse → Select → Pay → Confirm → Prepare → Pickup → Deliver → Complete

5 user types served with distinct interfaces, workflows, and decision logic on one design system

Full design system, wireframes, interactive prototypes, and marketing site delivered on schedule