Holistic Branding for artisanal Gelato

The brand identity is built around the concept of dynamic duos. The logomark features a playful juxtaposition of typefaces – This concept of pairing is further explored throughout the brand identity, with unexpected color combinations, playful type treatments, and intriguing flavor pairings.

The packaging design mirrors the brand's playful and intriguing personality. We wanted to use bold colors and playful patterns to create a sense of excitement and anticipation. The typography is clean and modern, with a touch of whimsy.

We wanted to pair rich visuals with minimalistic typography to create a seamless user experience. The overall color scheme is fresh and playful, reflecting our brand’s essence. The balance of aesthetics and functionality was important to us, so we focused on responsive design and imagery that feels like an exploration for our users - to dive into our world of innovation and indulgence.