The Idea

I was given name options at the time we started the project and of all the names, I selected Jerry’s Place and gave it a little twist. The beauty of Jerry’s place is that it has a very personal ring to it and I wanted people to say things like “I got the burger at Jerry’s, I’m heading to Jerry’s”

As weird as it sounds, I already had an idea of the logo I wanted to achieve, the colors to use, and also how I wanted to implement the logo.