Centro Logistics Brand Identity
Clarence Aigbuza
Brand Designer
Adobe Illustrator
Adobe Photoshop
Forward with Centro
A good trade mark is not about what one likes or dislikes; it's about what works
✅ What we want to achieve
Appropriateness
Simplicity
Distinctiveness
🧱 Challenges:
🔷 It was really hard trying to convince the client to go with a logo that didn't have vectors of a delivery man or at least a truck.
Formation stage - Logo on a straight motion
Two lanes logo
I wanted to achieve a situation where italics isn't the only way to signify motion
We need the logo to be visible where ever it is used.
Logistics should not be fun, but Centro is fun, Centro is cool and Centro is always moving
2021
