Mellow — Specialty Coffee Roaster
Mellow — Specialty Coffee Roaster & E-Commerce Design System
Designed a warm, premium e-commerce storefront and visual brand architecture for Mellow, a DTC specialty coffee roaster brand focused on farm-to-cup coffee subscriptions.
Key Highlights & Deliverables:
Conversion-Oriented E-Commerce UI: Crafted an inviting desktop landing page featuring clear product hierarchy, subscription CTA flows, and story-driven brand sections.
Responsive Mobile Experience: Designed mobile-first interfaces tailored for effortless product browsing and seamless checkout.
Warm Brand Aesthetics: Developed an organic, rich color system (Espresso, Terracotta, Sage Green, & Cream) paired with modern editorial typography.
Modular Product Showcase: Built intuitive catalog displays for single-origin roasts, house blends, and cold brew offerings.
Tools & Expertise:
Figma • UI/UX Design • E-Commerce Design • Brand Identity • Web Design
0 likes · 0 views · Oct 18, 2026
Mellow — Specialty Coffee Roaster & E-Commerce Design System Designed a warm, premium e-commerce storefront and visual brand architecture for Mellow, a DTC s...
