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Alpha Lion Institute Website — UX, UI Design & Development
Anush | Foundrline
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Posted Feb 9, 2026
Designing & building an executive-grade website for Alpha Lion Institute, focused on behavior-led UX, decision architecture, & high-stakes leadership contexts.
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Timeline
Jan 30, 2026 - Ongoing
Clients
The Alpha Lion Institute
Alpha Lion Institute
Status: Work in Progress
Industry
Executive Advisory · Strategic Leadership · High-Stakes Decision Support
Project Overview
Alpha Lion Institute is a high-stakes advisory platform designed for senior leaders operating under irreversible consequence. The objective of this engagement is to design and build a website that functions not as a marketing funnel, but as a controlled decision environment—one that filters, orients, and routes qualified executives without diluting authority.
The focus is on behavior-led UX, executive decision architecture, and system-level clarity, rather than conventional growth tactics.
The Challenge
Most leadership and advisory websites fail at the senior level by:
Over-explaining too early
Using motivational or coaching language
Optimizing for volume instead of decision quality
For Alpha Lion Institute, the challenge was to:
Preserve abstraction and authority
Filter out misaligned visitors
Support executive decision-making under cognitive load
The site needed to withstand scrutiny from senior operators and advisors.
Scope of Work (In Progress)
Information architecture and page hierarchy
Executive user journey mapping (Operator, Evaluator, Peripheral Authority)
Behavior-led UX and decision-flow design
UI design (visual system, layout, hierarchy, interaction patterns)
Web development and implementation
Homepage positioning, filtering logic, and routing
CTA strategy and access gating
UX validation against enterprise browsing and decision behavior
Approach (In Progress)
The website is being designed and built using a behavior-first UX framework, grounded in:
Executive browsing and decision behavior
Intentional friction and high-trust conversion design
Clear separation of TOFU / MOFU / BOFU roles across pages
Strategic use of filtering language and scarcity
Key homepage elements include:
A Persona Checkpoint to self-qualify visitors
A Failure Point bridge reframing leadership breakdown as a system constraint
Minimal CTAs designed for routing, not persuasion
What’s Being Built
Homepage as a filtering and routing layer
Multi-page executive journey (Home, How It Works, Services, Strategic Operations, Secure Comms)
Executive-grade application and intake flow
UI system and component library
Production-ready website build
Current Status
Information architecture finalized
Homepage copy and journey logic locked
UX and decision-flow validated
UI design and web development in progress
This case study will be updated post-launch with live usage insights.
Key Insight (So Far)
At the executive level, conversion is not about persuasion.
It is about control, clarity, and the ability to disengage safely.