Manshit — Shopify | Liquid | Ecommerce Development | CRO

Manshit, a new German brand for men’s leather accessories, needed a website that would communicate its unique selling points: in-house production, German-made quality, and reliability. The existing website, built on Shopify using the Yuva theme, lacked the visual appeal and structural clarity to differentiate Manshit from competitors who often source products from abroad. The current site did not effectively convey the brand's rugged aesthetic or quality craftsmanship, which are core to Manshit's identity and value to customers.

Our task was to conduct a full redesign and implement it within the framework of the existing Yuva theme on Shopify. This involved a multi-step process, beginning with client discovery and comprehensive research to understand the market, business, and target audience. Based on this foundation, we designed a new site structure that would clearly convey Manshit’s unique brand identity. We also developed a moodboard to define the brand’s colour palette, fonts, and visual style, followed by customized design layouts that aligned with Manshit’s rugged, high-quality appeal.

We developed a fully customized site experience by leveraging and modifying the existing Yuva theme blocks, while also implementing custom code for sections that required a unique touch. The final design presents Manshit as a standout brand, visually aligned with its German-made heritage and rugged style. The new site now provides a more intuitive structure, appealing visuals, and strong CTAs that clearly communicate Manshit’s value, helping to set it apart in a competitive market.