Navi is a new driving school in Ukraine with a new approach to teaching future drivers. The driving school wanted to attract more students, so it was decided to create a website that would attract new students.

Before each project, I interviewed the client. Based on the interview data, I built a plan for the necessary UX research and project implementation timeframes.

First of all, a secondary study was conducted where I understand the niche and the business itself. After that, I made competitors a UI-patterns analysis to understand how we can stand out from other schools on the market. Also, to understand the target audience I created proto personas based on my hypotheses. Based on this information, I created wireframes and a clickable prototype

When the design was approved, I started implementing it in WordPress. First of all, I converted the design in Figma into HTML/CSS/JS code. Also at this stage, I used GSAP and Barba.js for animation,

Then I used WordPress and integrated the Elementor into a new theme so that the customer could change the content on the site without the help of a programmer.

As a result, the customer received a working website with 95+ speed indicators for computers and phones. The site is SEO-optimized and brings 90 students to the client every month