Unfilltered Café (Brand Identity + Packaging)
Chavi - Brand Designer
Plates Filled, Stories Unfiltered
Unfilltered is a warm, witty, and effortlessly premium café designed to be a neighbourhood hangout where real conversations and bold flavours meet. With all-day breakfast, matcha, specialty coffee, sundaes, and global comfort food, it brings a refreshing menu and spacious setting to a suburb lacking vibrant cafés.
The Brief:
To give Unfilltered Café a brand identity that captures its unpretentious warmth and bold personality, turning the café’s vision of coffee, food, and connection into a cohesive, lasting experience.
Paper Cup, Merch (Left) and Boxes (Right)
Brand Values and Brand Positioning
Paper Bag (Left)
Paper Cups
Paper Box (Left) and Cup (Right)
Apron (Left) and Paper Cup (Right)
Outdoor Sign Board
Brand Guidelines
What my client said:
Working with Chavi was the best decision I made for my brand. She didn’t just design, she truly understood the heart of what I wanted. Everything felt thoughtful and aligned. What stood out most was how personally she took the project. It never felt transactional, she brought so much heart and creativity. If you want someone who listens, creates with intention, and truly cares- Chavi’s the one. Grateful beyond words! ❤️
Svanika Shetty, Founder
Thank you!
If you want to create a brand identity that’s as unique and intentional as your awesome business, reach out to me below. 💜
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Posted Oct 5, 2025
Created a bold, witty brand identity for Unfilltered Café, the neighbourhood hangout built on flavour, warmth, and real conversations.
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