I designed ads for a French brand Maison Éclat The idea was to create a luxury fragrance world with its own identity, emotions, and visual style, just like real high-end brands do.

I started by defining the brand identity: the logo, the color palette, the photography style, and the emotional tone. Once that foundation was ready, I created a full line of ten fragrances, each with its own meaning and story, light, shadow, memory, rain, fire, etc.

To bring the brand to life, I generated all product images using Ideogram. This included different bottle angles, textures, lighting moods, lavender scenes, smoke-driven scenes, and more. Each fragrance got its own unique visual direction.

Then I created two brand models, Clara and Adrien, and used Ideogram again to generate cinematic model shots that matched each fragrance’s emotion. These model images helped make the ads feel human, relatable, and aspirational.

After that, I designed premium perfume packaging and additional brand assets. For perfect branding on visuals, I used Nano Banana and refined every final composition inside Kittl, making sure each ad felt clean, luxury, and consistent.

Finally, I created multiple ad concepts: – Model ads (emotion-focused) – Product ads (texture + detail focused) – Bundle ads – Light vs Shadow contrasts – Fire, rain, dream, memory concepts

Each ad has its own emotional copywriting, offer strategy, and layout direction.

This project shows my complete process as an ad designer: building a brand world, generating strong creatives with AI tools, and turning them into high-performing Meta-style ads that feel cinematic, premium, and scroll-stopping.

Generated using Ideogram, Kittl and Google VEO 3