Project: Housing Disrepair Campaign

Role: Lead Generator & Sales Generator | Trainee Manager

Objective:

To drive engagement and generate leads for a campaign aimed at addressing housing disrepair issues in the UK. The goal was to increase awareness of tenants' rights, support legislative changes, and connect individuals with relevant resources.

Responsibilities:

Lead Generation & Sales: Utilized Primo Dialer and Vici Dialer to effectively reach and engage potential leads. Generated a high volume of qualified leads by identifying key prospects and following up on inquiries.

Data Management: Employed Google Sheets and Microsoft Office to manage and analyze lead data, track campaign performance, and ensure accurate record-keeping.

Campaign Execution: Developed and executed targeted outreach strategies to increase campaign visibility and drive action among tenants and policymakers.

Team Management: As a Trainee Manager, supervised a team of junior lead generators, providing training, guidance, and support to enhance their performance and ensure the successful achievement of campaign goals.

Tools Used:

Primo Dialer: Efficiently managed call campaigns and tracked interactions to optimize lead conversion rates.

Vici Dialer: Facilitated high-volume outbound calling, ensuring effective communication with prospects.

Google Sheets: Organized and analyzed data, tracked leads, and reported on campaign progress.

Microsoft Office: Created presentations, reports, and documents to support campaign activities and internal communication.

Achievements:

Lead Generation: Successfully generated X leads (insert specific data if available), contributing significantly to the campaign’s outreach efforts.

Sales Conversion: Achieved a conversion rate of X% (insert specific data if available) by effectively managing and nurturing leads.

Team Leadership: Enhanced team productivity and performance through effective management and training, resulting in improved lead generation outcomes.

Impact:

The campaign, supported by strategic lead generation and management efforts, effectively raised awareness about housing disrepair issues and contributed to increased engagement with tenants and policymakers. The use of advanced dialing tools and data management systems played a key role in the campaign’s success.