Virtual event strategy increased ACV by 67%
Christine Nielsen
Helped build out customer marketing initiatives; running two in-person events per month while running a monthly webinar program, leveraging clients and partner relationships to speak with industry expertise.
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Posted Dec 5, 2023
As a customer marketing initiative, run in-person events, monthly webinar and masterclass program that helps promote product usage; leveraging influencers.
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Generated 50% of pipeline in <1 year
Refocus sales and marketing strategy
