Refocus sales and marketing strategy
Christine Nielsen
Fractional Marketing Director at pioneering B2B technology (physical product). Refocused sales go to market strategy; identified target market personas and key messages; built sales and marketing workflows in Hubspot; developed marketing programs including nurture sequences, partnerships, and events; worked with external agency for brand refresh (modified logo, product marketing materials) to align with new strategy.
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Posted Dec 5, 2023
Refocused GTM strategy; identified target market personas & key messages; built sales and marketing workflows; partnerships and events; brand refresh.
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