GAINING A DEEP UNDERSTANDING OF THE BEAUTY INDUSTRY, POTENTIAL CLIENT NEEDS, AND THE HURDLES IN CRAFTING AN ONLINE PRESENCE THAT ACCURATELY PORTRAYS THE SALON’S OFFERINGS. THE PRIMARY CHALLENGE WAS TO SHOWCASE THE SALON’S SERVICES IN AN ENTICING AND INFORMATIVE WAY. THIS WAS TACKLED BY EMPHASIZING THE BENEFITS, UTILIZING HIGH-QUALITY VISUALS, AND IMPLEMENTING A SLEEK, SOPHISTICATED DESIGN.