Brand book and visual identity guidelines

I created a brand book with visual identity guidelines for a Serbian natural cosmetics brand Ecoherba. I focused on them sourcing all-natural ingredients and started developing the brand identity from there, using colors found in nature, and organic, minimalistic fonts.

The brand was also given directions to create social media and website content that would match this natural, feminine, simple, and sustainable vibe. I created some copy for the website and also gave them directions on how to incorporate the brand keywords and brand elements into social media copy so that the brand would have consistent messaging.